Relationship-driven freight
Relationshipsmove freight.
RepLink connects trusted manufacturers' representatives with freight opportunities through a relationship-driven logistics network.
Why RepLink
Most freight brokers move freight. We open doors.
The freight industry runs on cold calls. RepLink runs on relationships you already have. That is the difference.
Traditional brokerage
- Cold calls
- Email blasts
- Endless prospecting
- Every account starts from zero
The RepLink way
- Trusted introductions
- Existing relationships
- Shorter sales cycles
- Higher close rates
For manufacturers' representatives
Talk directly to reps. Not freight. Not logistics.
You already sit across from the people freight brokers are still trying to reach. Here is what reps ask us first.
What's in it for me?
A new recurring revenue stream from accounts you already serve, with no new sales motion to learn.
How much can I make?
Freight applies across nearly every account. A single trusted introduction can create meaningful recurring income for as long as the freight keeps moving.
Do I own the relationship?
Yes. You own the customer relationship. RepLink supports the freight conversation with logistics expertise and never steps in front of you.
What support do I receive?
Pricing, carrier selection, execution, and back office work are handled by experienced logistics professionals. Your role is the introduction and the relationship.
For freight decision makers
Logistics expertise, introduced by someone you already trust.
When a rep you know brings RepLink to the table, you gain a logistics partner without the cold pitch.
Transportation expertise
Experienced logistics professionals who understand how your operation actually runs.
A vetted carrier network
Reliable capacity across modes, matched to your real shipping patterns.
Full brokerage support
Pricing, carrier selection, execution, and back office handled end to end.
Strategic logistics advice
Guidance on service gaps, pricing dynamics, and where freight can run leaner.
How it works
Five steps. One trusted relationship.
A rep identifies an opportunity
A rep spots a freight need inside a customer relationship they already maintain.
The introduction is made
The rep connects their contact with RepLink. The conversation starts from trust, not a cold call.
RepLink's logistics team engages
Our team evaluates shipping patterns and service needs, then builds freight solutions around how the customer actually runs.
Freight moves
Experienced logistics professionals run the daily transportation work with the responsiveness the customer expects.
Revenue is shared
The customer gets reliable freight. The rep earns recurring revenue from the relationship they built.
The economics
What a single freight introduction can be worth.
An illustrative example of the value inside one trusted relationship.
$250M
Manufacturer revenue
$12.5M
Estimated annual freight spend
$1.875M gross
At a 15% brokerage margin
A rep participating in that relationship can create meaningful recurring income from a single trusted introduction.
Figures are illustrative and vary by account, volume, and terms.
Since 1919
The Reinsfelder Story.
John Rattenni
Founder, RepLink Logistics
The idea in one sentence
RepLink Logistics transforms trusted manufacturer representative relationships into freight opportunities, reducing sales cycle time and creating recurring revenue for everyone involved.
For more than a century, Reinsfelder has built its reputation the same way manufacturer's representatives build theirs: through relationships, trust, and consistently delivering on commitments.
Founded in 1919, Reinsfelder has grown through four generations of family leadership while remaining focused on the needs of industrial customers. Through changing markets, economic cycles, and evolving transportation demands, the company has maintained a simple philosophy: relationships matter.
Today, Reinsfelder combines the resources and capabilities of a modern transportation organization with the responsiveness and accountability of a family-owned business. The company provides asset-based transportation, brokerage services, and logistics solutions for manufacturers and distributors throughout North America.
RepLink was born from that same relationship-first mindset.
Rather than viewing logistics as a transactional service, RepLink recognizes that opportunities often originate from trusted relationships developed over many years by manufacturer's representatives. Those relationships have value. More importantly, they deserve to be protected.
By combining the relationship capital of independent manufacturer's representatives with the operational strength and experience of Reinsfelder, RepLink creates a unique platform where reps can introduce logistics solutions with confidence, knowing their customers are supported by a company with more than 100 years of transportation experience.
At its core, RepLink is not about freight. It is about relationships, trust, and helping good companies create value together.
Frequently asked
Questions experienced reps ask first.
No. RepLink Partners introduce opportunities. Pricing, carrier selection, execution, and back office work are handled by experienced logistics professionals. You do not need a broker license or operational infrastructure.
Schedule an intro call
Let's see if there's a fit.
We partner with a limited number of experienced reps. Send a short note and we'll reach out to schedule an intro call.